Bert & Hugo Signature Ritual – Dog Shampoo for Dense Double Coats and Natural Volume (200 ml)

Signature Ritual – for a magnificent double coat and natural volume

A thoroughly clean coat. More lightness. Naturally beautiful volume.

A double coat needs care that effectively removes dirt even from the dense undercoat – without weighing the coat down or taking away its natural lightness.

Signature Ritual is a dog shampoo developed specifically for breeds with a dense double coat. Its mild cleansing base helps to thoroughly clean both the topcoat and the undercoat. Hydrolysed rice proteins support a well-groomed coat with more grip and give it a fuller, more structured look.

For a clean, soft and magnificent coat that feels wonderfully light.

• Developed specifically for double-coated dogs
• With hydrolysed rice proteins
• With panthenol and inulin
• No added fragrance
• Free from SLS and SLES
• 🇸🇮 Handmade in Slovenia

Why is Signature Ritual the right choice for a double coat?

🫧 Thorough cleansing of topcoat and undercoat
The carefully selected cleansing base helps remove everyday dirt and excess oil even from dense fur, without unnecessarily weighing the coat down.

✨ For a naturally fuller look
Hydrolysed rice proteins are known for their conditioning properties. They support a well-groomed coat with more grip and can make the coat look fuller.

☁️ More lightness, less flat-looking fur
The lightweight formula supports an airy feel and highlights the coat's natural volume, without leaving it heavy or greasy.

💧 Care without weighing down
Panthenol, glycerin and inulin help retain moisture and contribute to a softer, more supple and well-groomed coat.

🧼 Suitable for dense undercoat too
The shampoo spreads evenly through the coat and, with thorough rinsing, washes out of dense undercoat as well.

🤎 No added fragrance
The formula contains no added perfume. After the bath, the focus is on the feeling of a clean, fresh and well-groomed coat.

The heart of the formula

• Hydrolysed rice proteins – support the care of the hair surface and contribute to a coat that feels fuller and has more grip.
• Panthenol – helps moisturise and care for skin and coat.
• Inulin – a conditioning ingredient that contributes to a pleasantly soft coat.
• Glycerin – helps retain moisture and counteract a dry feeling of skin and coat.
• Mild cleansing base – cleans the coat effectively and gently, without SLS and SLES.
• Carefully adjusted pH of 5.4–5.5 – chosen with the whole formula and the preservative system in mind.

Which dogs is Signature Ritual suitable for?

• Dogs with a dense double coat and a pronounced undercoat
• Pomeranians, Spitz breeds, Samoyeds and Huskies
• German and Australian Shepherds
• Dogs whose coat quickly looks flat or weighed down
• Dog owners who want more lightness and natural volume
• Regular coat care for all double-coated breeds

If your dog has a diagnosed skin condition, open wounds or pronounced skin problems, we recommend seeking veterinary advice before use.

How to use Signature Ritual

1. Wet the coat and undercoat thoroughly with lukewarm water.
2. Spread a small amount of shampoo evenly through the coat.
3. Gently massage down to the skin, paying particular attention to the dense undercoat.
4. Rinse the shampoo out thoroughly with plenty of water.
5. Repeat if needed.
6. Dry the coat in its natural direction of growth and brush it carefully while drying.

Tip from Bert & Hugo: To make the shampoo easier to spread through dense fur, you can mix the amount you need for one bath with a little water just before use. Do not store the diluted mixture.

Handmade with love in small batches

Signature Ritual is handmade in small batches in Slovenia. The formula was developed with the special needs of a dense double coat in mind: thorough cleansing, light care and carefully selected ingredients that don't weigh the coat down unnecessarily.

Natural. Handmade. With love. 🤎

Frequently asked questions

For a double coat that's allowed to show its natural fullness again.

Discover Signature Ritual and turn the next bath into a care ritual for a clean, airy and magnificent coat. 🤎