Bert & Hugo Calm Ritual – Gentle Dog Shampoo for Sensitive Skin (200 ml)

Calm Ritual – A Moment of Calm for Sensitive Dog Skin

More than a wash. A gentle ritual for skin and coat.

When a dog has sensitive or dry skin, more isn't necessarily better. What matters is thoughtful care that effectively removes everyday dirt without placing unnecessary stress on the skin and coat.

Calm Ritual is a gentle dog shampoo formulated with colloidal oatmeal, 1% active panthenol and a mild cleansing base, without added fragrance. It gently cleanses, leaving the coat feeling pleasantly soft, clean and beautifully cared for after bathing.

A simple formula. Carefully selected ingredients. Thoughtful care for sensitive skin.

• No added fragrance
• With colloidal oatmeal
• With 1% active panthenol
• Free from SLS and SLES
• Easy to rinse out thoroughly
• 🇸🇮 Handcrafted in Slovenia

Why Calm Ritual Could Become Your Favourite Bathing Ritual

🌿 Gentle yet effective cleansing
The carefully selected cleansing base removes everyday dirt from the coat without unnecessarily stressing sensitive skin. After bathing, the coat feels clean, soft and beautifully cared for.

💧 Thoughtful care for sensitive skin
Colloidal oatmeal is valued for its skin-conditioning properties and helps care for sensitive, dry-feeling skin.

✨ Helps retain moisture
Active panthenol and glycerin help maintain moisture in the skin and coat, contributing to a soft, supple and well-groomed appearance.

🧼 Easy to rinse
The shampoo rinses out easily. For the best results, rinse thoroughly, including from dense coats and undercoats.

🤎 Fragrance-free care
Dogs experience the world through their sense of smell. That's why Calm Ritual contains no added fragrance. After bathing, your dog's coat feels beautifully clean and fresh, without a strong perfume scent.

🌱 Thoughtfully chosen ingredients. Nothing unnecessary.
Every ingredient has a purpose. No added dyes or perfumes – just a carefully developed formula focused on gentle cleansing and coat care.

The Heart of the Formula

• Colloidal oatmeal – finely milled oats selected for the gentle care of sensitive and dry skin.
• 1% active panthenol – helps maintain moisture and care for the skin and coat.
• Glycerin – helps attract and retain moisture, leaving skin and coat feeling soft.
• Mild cleansing base – effectively removes everyday dirt while providing gentle cleansing.
• Carefully adjusted pH of 5.3–5.5 – selected with consideration for the overall formulation and preservative system.

Is Calm Ritual Right for Your Dog?

• For dogs with sensitive or dry skin
• For dogs whose owners prefer fragrance-free care
• For regular, gentle coat cleansing
• For all coat types and lengths
• For dog owners who value a simple, thoughtfully developed formula

If your dog has a diagnosed skin condition, open wounds or severe skin problems, please consult your vet before use.

How to Use Calm Ritual

1. Wet the coat thoroughly with lukewarm water.
2. Apply a small amount of shampoo to the coat.
3. Gently massage into the skin and coat until a soft lather forms.
4. Rinse thoroughly with clean water.
5. Repeat if necessary.

Tip from Bert & Hugo: For easier application, mix the amount of shampoo needed for one bath with a little water immediately before use. Do not store the diluted mixture.

Lovingly Handcrafted in Small Batches

Calm Ritual is handcrafted in Slovenia in small batches. From carefully weighing the ingredients to filling each individual bottle, everything is guided by one simple thought: creating a gentle, effective product that we would be happy to use on Bert and Hugo ourselves.

Natural. Handmade. With love. 🤎

Frequently Asked Questions

Because Sensitive Skin Deserves Thoughtful Care.

Discover Calm Ritual and turn your dog's next bath into a gentle moment of care, comfort and connection. 🤎